Under pressure to save their failing oxygen bar, Todd and Dale (two barely educated slackers) concoct a silly marketing scheme to turn their business into the headquarters of a make-believe political campaign. They try to run at first, along with their co-workers Harriet and Miguel, but fail. Then the public catches on and what was supposed to be a publicity stunt turns into an actual, national, political movement with Todd and Dale opening their doors to anyone running for president of the United States. Todd and Dale don't want to spend any more time with the monster they created so they decide to stop the entire charade. Then destiny comes calling. At the demands of protesters, they are forced to change their minds. These two goof-offs are now faced with having to carry out "The Rules" that they made up, or else. The adventure leads our two youthful entrepreneurs into the cross-hairs of the two national candidates actually running for U.S. President (in this movie, that is).